What is clay?

Clay is a Go-to-Market (GTM) automation platform designed for sales, marketing, and RevOps teams. It integrates data from over 150 premium sources with a powerful AI research agent, Claygent, to provide a comprehensive data foundation. Teams can use Clay to build highly targeted prospect lists, enrich existing CRM data, and identify buying signals. The platform then allows users to orchestrate and automate entire GTM workflows, from lead scoring and CRM hygiene to launching hyper-personalized outreach campaigns, ultimately turning data-driven insights into revenue.