What is Demandbase?

Demandbase is an AI-powered B2B Go-To-Market (GTM) platform designed to help sales and marketing teams accelerate pipeline growth. It unifies first-party company data with its extensive third-party data to create a comprehensive view of target accounts. The platform uses AI to deliver actionable insights, identify in-market buyers, and automate engagement across multiple channels. By aligning sales and marketing efforts, Demandbase helps businesses find, engage, and close their ideal customers more efficiently.