What is USPS EDDM?

USPS Every Door Direct Mail (EDDM) is a targeted advertising service designed to help businesses reach local customers. It allows users to send promotional materials like postcards, flyers, and menus to specific neighborhoods without needing mailing lists or individual addresses. Using an online tool, businesses can select mail routes by ZIP Code\u2122 and even filter by demographic data such as age, income, and household size. EDDM is presented as an affordable and efficient way for small businesses to conduct local marketing campaigns, such as announcing sales, new locations, or distributing coupons.