What is Circana (Foodservice Data)?

Circana provides a comprehensive data and analytics toolkit for the foodservice industry, designed for distributors, manufacturers, and operators. Leveraging over 40 years of industry tracking, the platform integrates diverse data sources, including Point of Sale (POS), consumer receipt panels, and survey data. Powered by its Liquid AI\u2122 technology, Circana delivers a complete view of consumer behavior, helping businesses understand market trends, track performance, and identify growth opportunities by clarifying what people eat and drink both in and away from home.