What is STR?

STR, a CoStar Group company, is a leading data intelligence and analytics provider for the global hospitality industry. It delivers confidential, accurate, and actionable performance benchmarking, market insights, and profitability data. Hotel operators, owners, developers, and destination marketers use STR's tools to measure performance against competitors, analyze market trends, and make informed strategic decisions. The platform provides a comprehensive view of the entire hotel lifecycle, from supply pipeline and development tracking to operational and financial performance analysis.